showroom Florals

About the floral installations

When Nordstrom unveiled its new jewelry showroom in New York City, we envisioned a floral installation that would feel less like an arrangement and more like a living work of art. Designed at an architectural scale, the piece combines fresh and dried botanicals to create a composition with both immediacy and longevity—one that evolves rather than fades. By pairing preserved elements with seasonal florals, we created an installation that can be thoughtfully reimagined throughout the year, allowing the space to transform while maintaining its sculptural presence.

Projects like this embody the multidisciplinary approach at the heart of Studio Formichella. From concept development and custom fabrication to sculptural composition, floral design, and ongoing maintenance, every phase was considered as part of a single creative process. The result is an installation that enhances the jewelry showroom with texture, movement, and a sense of discovery, demonstrating how art, craftsmanship, and nature can come together to create an experience that continues to evolve long after opening day.